Фильтр
28609
45
Начало >

Маркетинг. реклама

Accountant?s Strategic Marketing Guide

Accountant?s Strategic Marketing Guide
Увеличить
Accountant?s Strategic Marketing Guide

Вес: 501

Successful Marketing Research

Successful Marketing Research
Увеличить
Successful Marketing Research

Вес: 501

5 Laws Of Marketing: That Every Business Should Live By

5 Laws Of Marketing: That Every Business Should Live By
Увеличить
5 Laws Of Marketing is the little book that packs a huge marketing punch. Learn how to quickly improve your marketing and advertising and make more money starting today! If you are tired of reading books with page after page of filler and fluff and just want one that covers everything that is important, your search is over. 5 Laws of Marketing is designed to be a quick read without leaving out anything important. This way you can start working on your business again instead of wasting time with hundreds of pages of information you don't need. The marketing concepts covered in this book can be applied to any type of business, from one just starting to one that has been in business for 100 years. Likewise, whether your business is doing less than $100,000 in annual sales or over a Billion, you can find tactics to help you start improving your bottom line today.

Вес: 120

Guerrilla Marketing for Job Hunters

Guerrilla Marketing for Job Hunters
Увеличить
Guerrilla Marketing for Job Hunters

Вес: 501

Marketing: Principles and Perspectives Loose Leaf

Marketing: Principles and Perspectives Loose Leaf
Увеличить
Bearden et al. take a cutting edge approach to marketing. This text continues to be a leader in the coverage of the most recent marketing thought. In the first edition, our emphasis on integrated marketing communications (Part 7) and our separate chapter on direct marketing (chapter 21) were the best examples of this competitive advantage. In addition, for the second edition we have added a focus on customer loyalty and cross-functional teams, as well as full integration of the Internet. Bearden not only talks about what marketing is, but prepares the students to be marketers by involving them in interactive exercises which strengthen decision making skills.

Вес: 1000

Маркетинг. Курс лекций

Маркетинг. Курс лекций
Увеличить
Наиболее краткий и доступный современный фундаментальный учебный курс, в котором изложены основы теории и практики маркетинга. Описан весь комплекс механизмов и основных элементов маркетинговой деятельности. Показано, как использовать маркетинг в условиях российской экономики переходного периода, как формировать стратегию хозяйственной деятельности, основанную на маркетинговой концепции, как решать задачи, возникающие в работе руководителей, экономистов и других специалистов организаций. Предназначен для студентов, преподавателей, руководителей и специалистов предприятий и организаций, предпринимателей.

Вес: 200
Ширина упаковки: 150
Высота упаковки: 20
Глубина упаковки: 210

Transnational Management: Text and Cases

Transnational Management: Text and Cases
Увеличить
Book DescriptionTransnational Management: Text and Cases, 4e, by Bartlett/Ghoshal/Birkinshaw, combines text material, Harvard and London Business School cases, and readings to present the best of current research and thought on the global business environment. Now in its 4th edition, Julian Birkinshaw joins Bartlett and Ghoshal, recognized as leading scholars on global strategy and organization, as a co-author. Transnational Management focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett, Ghoshal and Birkinshaw make a distinction between "Transnational Management" and International or Multinational Management.

Вес: 1452

Marketing Plans for Service Businesses, Second Edition : A Complete Guide

Marketing Plans for Service Businesses, Second Edition : A Complete Guide
Увеличить
Book DescriptionMarketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing andthe nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organisation being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organisational aspects relating to marketing planning...

Вес: 808

Маркетинг для "чайников"

Маркетинг для "чайников"
Увеличить
Маркетинг существует столько, сколько существуют товарно-денежные отношения и экономика в принципе. Однако в последнее время он приобретает все большее значение. Глобализация и доступность информации привели к тому, что конкуренция неумолимо ужесточается, и сегодня, чтобы продать товар, нужно приложить немалые усилия - составить привлекательное маркетинговое послание, понять желания потребителей и удовлетворить их, разработать выигрышный дизайн и найти "ключик" к каждому человеку. Книга в простой и доступной форме рассказывает о различных стратегиях, методах и средствах маркетинга, которые необходимы, чтобы успешно выполнить эту задачу. Обилие советов и рекомендаций, основанных на богатом опыте автора, делает ее похожей не на академический учебник, а на практическое руководство к действию. Книга Маркетинг для "чайников" будет интересна практикующим маркетологам, преподавателям и студентам по специальности "маркетинг", предпринимателям и всем, кто намерен применить передовые...

Вес: 320
Ширина упаковки: 170
Высота упаковки: 30
Глубина упаковки: 230

Critical Marketing: Defining the field

Critical Marketing: Defining the field
Увеличить
-

Вес: 186

Talking Business in Class: Speaking Activities for Professional Students (Professional Perspectives ELT Series)

Talking Business in Class: Speaking Activities for Professional Students (Professional Perspectives ELT Series)
Увеличить
-

Вес: 501

Against Intellectual Monopoly

Against Intellectual Monopoly
Увеличить
"Intellectual property" - patents and copyrights - have become controversial. We witness teenagers being sued for "pirating" music - and we observe AIDS patients in Africa dying due to lack of ability to pay for drugs that are high priced to satisfy patent holders. Are patents and copyrights essential to thriving creation and innovation - do we need them so that we all may enjoy fine music and good health? Across time and space the resounding answer is: No. So-called intellectual property is in fact an "intellectual monopoly" that hinders rather than helps the competitive free market regime that has delivered wealth and innovation to our doorsteps. This book has broad coverage of both copyrights and patents and is designed for a general audience, focusing on simple examples. The authors conclude that the only sensible policy to follow is to eliminate the patents and copyright systems as they currently exist.

Вес: 540

Economic Welfare and the Economics of Soviet Socialism: Essays in honor of Abram Bergson

Economic Welfare and the Economics of Soviet Socialism: Essays in honor of Abram Bergson
Увеличить
This book is a collection of essays written in honor of Abram Bergson, the father of modern Soviet economic studies and modern welfare economics. The first part deals with Soviet economics, whereas the second part is devoted to welfare economics and includes essays by four Nobel laureates, Samuelson, Arrow, Tinbemen, and Kuznets. All of the essays in the book are important contributions in their own right.

Вес: 570

CIM Coursebook 08/09 Marketing Essentials (CIM Coursebook)

CIM Coursebook 08/09 Marketing Essentials (CIM Coursebook)
Увеличить
'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.'Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.'Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab EmiratesButterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The...

Вес: 320

CIM Revision Cards: Customer Communications in Marketing 05/06

CIM Revision Cards: Customer Communications in Marketing 05/06
Увеличить
CIM Revision Cards: Customer Communications in Marketing 05/06

Вес: 501

Rowntree and the Marketing Revolution, 1862a€“1969

Rowntree and the Marketing Revolution, 1862a€“1969
Увеличить
A business history of Rowntree, the successful and well-known confectionery manufacturer.

Вес: 501

Cases in Marketing Management

Cases in Marketing Management
Увеличить
Cases in Marketing Management

Вес: 501

Industrial Marketing Strategy

Industrial Marketing Strategy
Увеличить
Industrial Marketing Strategy

Вес: 501

Marketing Tools for Starting and Building an Appraisal Practice

Marketing Tools for Starting and Building an Appraisal Practice
Увеличить
Marketing Tools for Starting and Building an Appraisal Practice

Вес: 501

The Complete Direct Marketing Sourcebook

The Complete Direct Marketing Sourcebook
Увеличить
The Complete Direct Marketing Sourcebook

Вес: 501
Права на все информационные материалы принадлежат Ozon.ru, 2017