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A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius

A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
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Newly appointed CEO B.J.Bigdome struggles in his attempt to develop a strategy for effectively marketing his products. Without a background in marketing, Bigdome doesn't know who to turn to for reliable advice - until a genie appears with solutions to all his most pressing quandaries. It's the same genie responsible for earth-shattering company turnarounds, super marketing innovations, and the success of headline CEOs. Through ten succinct chapters, the genie answers these ten fundamental questions: What is the essence of marketing? What's branding all about? What should be my product strategy? How do I get my pricing right? Are there limits to growth? What is good research? How do I evaluate advertising? How do I pick the right medium? How important are logos? What mistakes are made most often? This simple, handy book answers all these questions by illuminating marketing's salient points with priceless insight from Trout's years of experience. If you're anything like B.J.Bigdome, you could use the hard-won expertise of your own marketing genie - one with practical, straightforward advice on developing successful marketing strategies and techniques. Especially helpful for executives with little or no marketing background, "A Genie's Wisdom" offers a quick study of ten vitally important topics in the field. Формат: 14,5 см х 22 см.

Вес: 310
Ширина упаковки: 150
Высота упаковки: 20
Глубина упаковки: 210
Тип обложки (Переплет): Суперобложка
Количество страниц: 128
Год выпуска: 2003
Автор на обложке: Jack Trout
ISBN: 0-471-23608-X
Тип издания: Отдельное издание
Язык издания: Английский
Издательство: John Wiley and Sons, Ltd
Автор: Джек Траут

Getting a Job: Process Kit

Getting a Job: Process Kit
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This hands-on kit shows users how to look for, and how to leave a job. They will also learn how to identify and match personal skills with job interests, prepare a resume, research jobs and companies on the Internet as well as through other sources, lookfor job leads, respond to job ads, prepare for an interview and evaluate/accept job offers. Information is also included on how to successfully leave a job. Special sections discuss finding summer jobs and work-study placement programs distinguishes thissimulation from others on the market.

Вес: 1000
Автор на обложке: Robert H. Zedlitz
Язык издания: Английский

The 48 Laws of Power

The 48 Laws of Power
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Amoral, cunning, ruthless, and instructive, this piercing work distills three thousand years of the history of power in to forty-eight well explicated laws. As attention - grabbing in its design as it is in its content, this bold volume outlines the laws of power in their unvarnished essence, synthesizing the philosophies of Machiavelli, Sun-tzu, Carl von Clausewitz, and other great thinkers. Some laws teach the need for prudence ("Law 1: Never Outshine the Master"), the virtue of stealth ("Law 3: Conceal Your Intentions"), and many demand the total absence of mercy ("Law 15: Crush Your Enemy Totally"), but like it or not, all have applications in real life. Illustrated through the tactics of Queen Elizabeth I, Henry Kissinger, P.T.Barnum, and other famous figures who have wielded - or been victimized by - power, these laws will fascinate any reader interested in gaining, observing, or defending against ultimate control.

Вес: 650
Ширина упаковки: 170
Высота упаковки: 40
Глубина упаковки: 240
Автор на обложке: Robert Greene
Автор: Роберт Грин
Тип издания: Отдельное издание
Тип обложки: Мягкая обложка
Издательство: Penguin (Non-Classics)
ISBN: 0140280197
Год выпуска: 2000
Количество страниц: 480
Язык издания: Английский

"Leap, Don't Sleep!" How To Get Different Results By Doing Something Different

"Leap, Don't Sleep!" How To Get Different Results By Doing Something Different
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A business and motivational book which shows reader how to: 1.Choose an untapped approach to change results. 2.Develop a success mindset with immediate rewards. 3.Kill mediocrity and double customer retention. 4.Condense long workdays into shorter disciplined sessions. 5.Get employees fired-up about the company's mission. 6.Implement a humor program for creativity and profits. 7.Apply all thirteen principles and measure the results.

Вес: 1000
Автор на обложке: John Madden
Язык издания: Английский

Patterns of Entrepreneurship

Patterns of Entrepreneurship
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This book is designed to share real entrepreneurial business experience. Included will be both long and short cases and a corresponding website. The goad is to provide a more complete understanding of the textual material and make the book as interactiveas possible, encouraging internet research and study.

Вес: 831
Автор на обложке: Jack M. Kaplan
Язык издания: Английский

The Five Patterns of Extraordinary Careers: The Guide for Achieving Success and Satisfaction

The Five Patterns of Extraordinary Careers: The Guide for Achieving Success and Satisfaction
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What is different about the careers of people like Lou Gerstner, the acclaimed, recently retired chairman and CEO of IBM? Or Senator Elizabeth Dole, Yahoo! COO Dan Rosensweig, and Tom Freston, chairman and CEO of MTV Networks? Why did they ascendto the top and prosper—why did they have extraordinary careers—while others equally talented never reached their potential or aspirations?Jim Citrin and Rick Smith of Spencer Stuart, the world’s most influential executive searchfirm, set out to explore this question. The result—based on in-depth, original research—is sure to be the most important and useful book for anyone seeking to crack the code of how to build a rewarding, personally satisfying career.Like weather systems and financial markets, careers contain patterns. What Citrin and Smith found from their research and extensive experience is that people with extraordinary careers are guided by five straightforward patterns that can be harnessed and used by everyone. These individuals:• Understand the value of you by translating their knowledge and experience into action, building their personal value over each phase of their career• Practice benevolent leadership by not clawingtheir way to the top but by being carried there• Solve the permission paradox, the dilemma of not being able to get a job without experience and not getting the experience without the job• Differentiate using the 20/80 principle of performance by storming past their defined jobs to create breakthrough ideas and deliver unexpected impact• Do not micromanage their careers, but macromanage them by gravitating toward the things they are best at and have a passion for, and working with people they like and respectNo one manages your career for you. But with Citrin and Smith as your guide, you’ll be able to understand—and act on—the root causes of success. And what better source for strategic career advice than Spencer Stuart, the firm that over the past ten years has conducted more than 60 percent of the searches for Fortune 1000 CEOs?

Вес: 400
Ширина упаковки: 1
Высота упаковки: 1
Глубина упаковки: 1
Автор на обложке: James M. Citrin, Richard A. Smith
ISBN: 1400047943
Язык издания: Английский

A WHACK ON THE SIDE OF THE HEAD: How You Can Be More Creative

A WHACK ON THE SIDE OF THE HEAD: How You Can Be More Creative
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Who is Heraclitus, and what is he whacking, you ask? Heraclitus was an ancient Greek philosopher, widely considered the world's first creativity teacher. The deck has 32 cards, each containing a "whack," or eye-opening exercise based on the epigrams of Heraclitus. They will spur creative thinking and allow you to look at a problem from a fresh perspective. Created by Roger von Oech, author of the best-selling book, A Whack on the Side of the Head and the Creative Whack Pack.

Вес: 250
Ширина упаковки: 1
Высота упаковки: 1
Глубина упаковки: 1
Тип обложки (Переплет): Мягкая обложка
Количество страниц: 240
Год выпуска: 1998
Автор на обложке: Roger von Oech
ISBN: 0446674559
Тип издания: Отдельное издание
Язык издания: Английский
Издательство: Business Plus
Автор: Роджер фон Эйк

Why Good Girls Don't Get Ahead... But Gutsy Girls Do : Nine Secrets Every Working Woman Must Know

Why Good Girls Don't Get Ahead... But Gutsy Girls Do : Nine Secrets Every Working Woman Must Know
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Вес: 1000
Ширина упаковки: 1
Высота упаковки: 1
Глубина упаковки: 1
Автор на обложке: Kate White
ISBN: 0446672157
Язык издания: Английский

Вес: 1000
Ширина упаковки: 1
Высота упаковки: 1
Глубина упаковки: 1
Автор на обложке: Kate White
ISBN: 0446672157
Язык издания: Английский

What Do You Want to Do When You Grow Up?: Starting the Next Chapter of Your Life

What Do You Want to Do When You Grow Up?: Starting the Next Chapter of Your Life
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This practical and inspiring guide to negotiating life's passages -especially career change and retirement-takes readers on a richly rewarding voyage of self-discovery. The ultimate destination: personal as well as professional fulfillment. A much-needed manual in this era of widespread layoffs, corporate downsizing, and an American workforce in seemingly perpetual transition.

Вес: 1000
Автор на обложке: Dorothy Cantor, Andrea Thompson
Язык издания: Английский

Working Wounded : Advice that Adds Insight to Injury

Working Wounded : Advice that Adds Insight to Injury
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From the acclaimed newspaper columnist who has entertained and inspired countless readers comes the on-the-job guide that doesn't promote reengineering, TQM, or anything with ""one minute"" in the title, but believes that solutions to workplace problems come from the person with the best qualifications: you. *Burdened by co-workers? WORKING WOUNDED shows you how to keep other people's baggage off your toes. *Cursed with a bad boss? WORKING WOUNDED teaches you how to put him or her under your spell. *Feeling the entrepreneurial itch? WORKING WOUNDED gives you the keys to setting up shop. *Stressed out? WORKING WOUNDED reveals how to punch back when the clock punches you. *Stuck in the Web? WORKING WOUNDED offers tips on how to make technology your partner. *About to be let go? WORKING WOUNDED teaches you how to toughen your exit and soften your landing. Fortified with polls, quizzes, and e-mail from fans that will make you chuckle and cry at the same time, WORKING WOUNDED is your suit of armor and secret weapon in the war of the workplace.

Вес: 1000
Автор на обложке: Bob Rosner, Bob Roser
Язык издания: Английский

Don't Sweat the Small Stuff with Your Family : Simple Ways to Keep Daily Responsibilities and Household Chaos from Taking Over Your Life (Don't Sweat the Small Stuff Series)

Don't Sweat the Small Stuff with Your Family : Simple Ways to Keep Daily Responsibilities and Household Chaos from Taking Over Your Life (Don't Sweat the Small Stuff Series)
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In his number one national bestseller, Don't Sweat The Small Stuff, Richard Carlson, Ph.D., showed listeners how not to let the small things in life drive them crazy. In Don't Worry, Make Money, also a number one bestseller, he discussedways to have a more abundant and joyful life, all while refusing to let financial concerns overcome us. Now, in Don't Sweat The Small Stuff with Your Family, we hear how not to let small annoyances in our home lives get us down. From defusing kids who are whining or fighting, to working out issues with a spouse, to reducing the hassles over household chores, Richard Carlson tells us ways to make our relationships at home—the place where it counts most—more peaceful and loving.

Вес: 1000
Ширина упаковки: 1
Высота упаковки: 1
Глубина упаковки: 1
Автор на обложке: Richard Carlson
ISBN: 0786883375
Язык издания: Английский

Starting Over : How to Change Your Career or Start Your Own Business (Money: America's Financial Advisor)

Starting Over : How to Change Your Career or Start Your Own Business (Money: America's Financial Advisor)
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Вес: 1000
Ширина упаковки: 1
Высота упаковки: 1
Глубина упаковки: 1
Автор на обложке: Mark Levine, Stephen M. Pollan
ISBN: 0446671665
Язык издания: Английский

Вес: 1000
Ширина упаковки: 1
Высота упаковки: 1
Глубина упаковки: 1
Автор на обложке: Mark Levine, Stephen M. Pollan
ISBN: 0446671665
Язык издания: Английский

Coming Alive from Nine to Five: A Career Search Handbook

Coming Alive from Nine to Five: A Career Search Handbook
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This is a practical guide to career planning and decision making that demystifies the career search and presents it as an opportunity for personal growth. The book deals with every aspect of making a career choice and developing a strategy for implementing career decisions, from initial self-assessment to resume writing and interview techniques. This is the only book that helps to expand awareness of personal goals, clarify values, and identify personal strengths as each relates to the world of work.

Вес: 1000
Автор на обложке: Betty Michelozzi
Язык издания: Английский

Reclaiming the Fire: How Successful People Overcome Burnout

Reclaiming the Fire: How Successful People Overcome Burnout
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The definitive work on avoiding burnout, written by the psychologist who is the leading specialist on the issue. An illuminating and useful book for anyone coping with the pressures of work.In Reclaiming the Fire, Dr. Steven Berglas analyzes the rises and falls of corporate executives, middle managers, lawyers, entrepreneurs, and others as they struggle to handle the trappings of successful careers. How does one deal with encore anxiety, the monotony of having to use talents that are no longer psychologically rewarding? Why is it that our national obsession with wealth traps people in careers that often lead them to wonder, "Is that all there is?" And why do highly successful people often set themselves up for disastrous falls?Dr. Berglas answers all these questions and many more in this groundbreaking book by discussing real people whose careers have left them feeling pressured, burdened, and jaded.In his most progressive and striking contribution to the literature on career success, Dr. Berglas debunks the persistent myth that women suffer more stress and burnout than men. He disproves the common claim that women involved both in careers and in family life suffer from trying to have it all, and he demonstrates how the drive to form close interpersonal ties a drive that is intrinsic to women can actually prevent both men and women from experiencing burnout. In a related analysis of the mentoring process, Dr. Berglas shows why it is more important for careerists to build legacies for future generations (a process he terms generativity) than to become obsessed with their own personal success. He proves that the process not only benefits the student but provides the mentor with psychological satisfaction and even improved physical health.Reclaiming the Fire uses the working world not the psychiatric couch as a venue for understanding the psychological and emotional burdens of success. It is the first comprehensive account of how to balance self-esteem and ambition while maintaining challenge and stimulation throughout your career.Reclaiming the Fire provides insight into:*Why baby boomers are currently suffering an epidemic of career dissatisfaction*Why women are uniquely suited to cope with the pressures that cause men to suffer burnout, and what men can learn from them*How to escape golden handcuffs: the workaholic devotion to a job that is no longer emotionally satisfying*How to cope with anger that threatens to sabotage your career*How all professionals can identify the passions that will allow them to sustain and enjoy success throughout their lives

Вес: 180
Автор на обложке: Steven, Dr Berglas
ISBN: 0812992555
Язык издания: Английский

Lifetypes

Lifetypes
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Вес: 150
Ширина упаковки: 1
Высота упаковки: 1
Глубина упаковки: 1
Автор на обложке: Jean M. Kummerow, Sandra Krebs Hirsh
ISBN: 0446388238
Язык издания: Английский

Вес: 150
Ширина упаковки: 1
Высота упаковки: 1
Глубина упаковки: 1
Автор на обложке: Jean M. Kummerow, Sandra Krebs Hirsh
ISBN: 0446388238
Язык издания: Английский

The One Who Is Not Busy: Connecting With Work in a Deeply Satisfying Way

The One Who Is Not Busy: Connecting With Work in a Deeply Satisfying Way
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The intense pressure of daily life gets to everyone eventually-we are all just too stressed out. The demands of modern lives-job, relationships, children, housework, exercise, meals, even spiritual fulfillment-combine to overwhelm and weigh us down. We seem to get through this struggle day by day, week by week, praying that we have the fortitude to survive until the next weekend, the next vacation, when we can totally crash. Along with the daily stress comes the edgy realization that despite all the effort we've made, we still don't have what we want. Even when everything seems caught up, contentment still eludes us. Author Darlene Cohen seeks to rejuvenate the weary professional, busy parent, and harried student by offering a path on which to walk away from exhausted frustration toward a holistic approach to time management. The One Who Is Not Busy introduces two fundamental and specific skills to make this happen: · the ability to narrow or widen the mind's focus at will · the mental flexibility to shift the mind's focus at will from one thing to another: to go from "narrow" to "narrow" to "narrow" Sound impossible? This is the notion of simultaneous inclusion. In The One Who Is Not Busy, Cohen illustrates that a person could be both busy and not busy at the same time by following six busy professionals through this unique process. Cohen affirms that it is learning to be simultaneously "busy" and "not busy" by living the principles of simultaneous inclusion that will allow us to experience work-and the rest of our lives-in a deeply meaningful way. In a culture that rewards only the final product, many professionals find themselves always looking to the next project, the next reward, the next vacation. Learn how to focus on the present, and stop missing what is right in front of you. Darlene Cohen, M.A., LMT, earned her graduate degree in physiological psychology and spent the majority of her Zen training-thirty years-as a laywoman. After developing rheumatoid arthritis, she became a movement teacher for people with joint restrictions, and was then certified as a massage and movement teacher. Currently, she sees clients and gives workshops, classes, lectures, and seminars that emphasize mindfulness, at various medical and meditation centers throughout the San Francisco Bay Area, Washington State, Illinois, and New York City.

Вес: 295
Автор на обложке: Darlene Cohen
Язык издания: Английский

The Complete Idiot's Guide to Managing Stress (2nd Edition)

The Complete Idiot's Guide to Managing Stress (2nd Edition)
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Вес: 1000
Ширина упаковки: 1
Высота упаковки: 1
Глубина упаковки: 1
Автор на обложке: Jeffrey P. Davidson, Jeff Davidson
ISBN: 0028629558
Язык издания: Английский

Вес: 1000
Ширина упаковки: 1
Высота упаковки: 1
Глубина упаковки: 1
Автор на обложке: Jeffrey P. Davidson, Jeff Davidson
ISBN: 0028629558
Язык издания: Английский

Work It! How to Get Ahead, Save Your Ass, and Land a Job in Any Economy

Work It! How to Get Ahead, Save Your Ass, and Land a Job in Any Economy
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Looking for a job? Preparing for the biggest interview of your life? Facing a layoff? Have no fear. Work It! has all the strategies you need. The work world isn't so friendly anymore. Landing the job you want takes a little more sweat in this tight job market, and keeping that job requires savvy and vigilance. This smart and comprehensive guide, packed with punchy, frank advice, gives you the tools and techniques that will help you get the most out of your job hunt. Allison Hemming, a noted career expert, delivers a needed dose of wisdom from the trenches in a manual that is perfectly updated to suit the modern work environment. Work It! gives you the skinny on all you need to know, including: • Step away from the computer -- the Internet may be ruining your job search • Lose the McResume and get a grip on the lost art of correspondence • The ABCs of networking -- don't wing it, work it! • Training tips for peak interview performance • Seal the Deal -- how to negotiate and accept a job the right way If you are recently unemployed or see a layoff looming, there's a bonus Pink Slip section that will make you better able to bounce back and stay financially afloatduring your job search. And for recent college grads, there's a road map for getting a J.O.B. degree. Alter your approach to job-hunting from this moment forward! Now go work it!

Вес: 1000
Автор на обложке: Allison Hemming
Язык издания: Английский

Is It Too Late to Run Away and Join the Circus?

Is It Too Late to Run Away and Join the Circus?
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Do you suspect a downsizing outbreak at your company? Do you wonder why you ever made the choices you're stuck with? Whether the culprit is corporate upheaval or gnawing discontent, you will likely face a hard fact at some point in your life: the need for career change. Marti Smye, Ph.D., gives you targeted tools to take charge of change - and match your strengths, your beliefs, and life's realities to your dreams. A corporate change management specialist, Smye shows how to apply the secrets of cutting-edge organizations to your own career and life. With quizzes and checklists at every step, you'll learn how to take inventory, invest in yourself, create your own "board of directors," develop a realistic, flexible business plan - and soar to new heights as the CEO of "You, Inc."

Вес: 1000
Автор на обложке: Marti Smye, Marti Smye
Язык издания: Английский

How to Be a Permanent Temp: Winning Strategies for Thriving in Today's Workplace

How to Be a Permanent Temp: Winning Strategies for Thriving in Today's Workplace
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With an easy-to-follow action plan, professionals learn how to minimize risk, maximize earnings, and enhance job satisfaction while adding to their professional experience portfolio. Its a guide to earning a living while obtaining job satisfaction and diversity as a permanent temporary professional. How to Be a Permanent Temp includes useful information on the pros and cons of the temporary lifestyle, how to seek temporary employment, how the hiring process works, what type of compensation to expect, what healthcare or retirement benefits will or will not be provided and common pitfalls to avoid. It also provides helpful hints on locating agencies that suit your talent using both online and offline methods. For those who want to be more self sufficient this book gives you options on how to find temp work on your own.

Вес: 1000
Автор на обложке: Joan Damico
Язык издания: Английский
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