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Marketing Plans for Service Businesses, Second Edition : A Complete Guide

Marketing Plans for Service Businesses, Second Edition : A Complete Guide
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Book DescriptionMarketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing andthe nature of services and relationship marketing.The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organisation being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organisational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organisation development stages; marketing orientation. Marketing Planning for Services is for marketers in the service sector and students of marketing.With revised cases and new content covering gap analysis, market mapping, CRM and integrated marketing communications it will be an essential guide for professional marketers in the service sector a well as upper level students.* Based on a successful and highly regarded first original title aimed at the steadily expanding needs of service businesses* Massively revised and updated with new perspectives and cases* Written by one of the best known and acclaimed author teams in the sector who can give effective advice on understanding and then creating practical marketing plans for service businesses.

Вес: 808
Ширина упаковки: 1
Высота упаковки: 1
Глубина упаковки: 1
Тип обложки (Переплет): Мягкая обложка
Год выпуска: 2005
Автор на обложке: Malcolm McDonald
ISBN: 075066746X
Язык издания: Английский

Конкретный маркетинг в эпоху базарной экономики

Конкретный маркетинг в эпоху базарной экономики
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В книге представлено популярное изложение основ и коллизий Маркетинга и Антимаркетинга, проиллюстрированное как примерами из деловой практики авторов, так и примерами из маркетингового окружения российского бизнеса. Само название "Конкретный маркетинг в эпоху базарной экономики" является самой лаконичной аннотацией к книге, которая подытожила четвертьвековой суммарный опыт авторов на маркетинговом поприще. Это книга с "двойным дном". Кто захочет, тот найдет в ней стеб по маркетингу и анекдоты о маркетологах, а кто-то захочет найти и найдет теоретическую подоснову... анекдотических приключений маркетинга в России. Книга рассчитана на широкий круг предпринимателей, нуждающихся в услугах маркетологов, и маркетологов, нуждающихся в работодателях. Книга для студентов и их родителей. Книгу категорически не рекомендуется не только читать, но даже и брать в руки маркетинговым светилам, преподающим сию "науку" в учебных заведениях.

Вес: 215
Ширина упаковки: 130
Высота упаковки: 15
Глубина упаковки: 220
Автор: Сергей Голембиовский,Александр Перов
Тип издания: Отдельное издание
Тип обложки: Твердый переплет
Тираж: 1000
Произведение: Конкретный маркетинг в эпоху базарной экономики

Handbook of Law and Economics: 1 (Handbook of Law and Economics)

Handbook of Law and Economics: 1 (Handbook of Law and Economics)
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Law can be viewed as a body of rules and legal sanctions that channel behavior in socially desirable directions for example, by encouraging individuals to take proper precautions to prevent accidents or by discouraging competitors from colluding to raise prices. The incentives created by the legal system are thus a natural subject of study by economists. Moreover, given the importance of law to the welfare of societies, the economic analysis of law merits prominent treatment as a subdiscipline of economics. Our hope is that this two volume Handbook will foster the study of the legal system by economists. The two volumes form a comprehensive and accessible survey of the current state of the field. It includes chapters prepared by leading specialists of the area. Summarizes received results as well as new developments.

Вес: 501
Ширина упаковки: 1
Высота упаковки: 1
Глубина упаковки: 1
Год выпуска: 2009
Автор на обложке: A Polinsky, Mitchell Polinsky, Steven Shavell
ISBN: 0444512357
Язык издания: Английский

Property Finance Sourcebook, Fifth Edition

Property Finance Sourcebook, Fifth Edition
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This book is a complete directory of UK and overseas lenders that helps you with your financial property needs. Servicing the commercial, residential and real estate development markets, it provides crucial information such as contact names, phone and fax numbers, addresses and details of lenders' terms, rates and conditions. The book identifies who the lenders are, namely corporate and private banks, building societies, and private mortgage providers. Moreover, it isolates the type of finance each company caters for, such as: agricultural finance, development investment, hotels and leisure and even healthcare. With all this valuable information contained within one title, this book can work as a tool to aid anyone seeking finance for their property development or re-sale. Richard von Goetzen has worked in the financial services and property industry for over thirty years. He worked at the Michael Laurie Partnership, previously Morgan Grenfell Laurie in London and set up their corporate finance department. In 1999 he formed one of the first companies to invest actively in property in the emerging markets of eastern and central Europe. He is currently based in Vienna. . Comprehensive listing of lenders . Great resource for developers, agents and sellers and buyers. . Access to specific markets to suit readers' needs.

Вес: 740
Ширина упаковки: 1
Высота упаковки: 1
Глубина упаковки: 1
Год выпуска: 2008
Автор на обложке: Richard Von Gotzen
ISBN: 0728204606
Язык издания: Английский

Consumer Sovereignty and Human Interests

Consumer Sovereignty and Human Interests
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This book, published in 1986, addresses questions concerned with a central normative principle in contemporary assessments of economic policies and systems. What does 'consumer sovereignty' mean? Is consumer sovereignty an appropriate principle for the optimisation and evaluation of the design and performance of economic policies, institutions and systems?

Вес: 402
Ширина упаковки: 1
Высота упаковки: 1
Глубина упаковки: 1
Год выпуска: 2008
Автор на обложке: G. Peter Penz
ISBN: 0521070910
Язык издания: Английский

Marketing for Managers Super Series

Marketing for Managers Super Series
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Вес: 501
Ширина упаковки: 1
Высота упаковки: 1
Глубина упаковки: 1
Год выпуска: 2007
ISBN: 9780080469744
Язык издания: Английский

Brand Avatar: Translating Virtual World Branding into Real World Success

Brand Avatar: Translating Virtual World Branding into Real World Success
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Brand Avatar is a look at business and branding strategies within the Internet's latest phenomena of virtual worlds. Virtual world web sites such as Second Life and There.com have already garnered millions of users around the world, representing a cross section of ages, ethnicities and purchasing power. Virtual world "residents" use and spend real money within the fictional-turned-real-life economies. Companies as diverse as Adidas, Pontiac, Jean-Paul Gaultier, MTV, and virtual world agencies based on real life ad and web agencies have all plunged into these unchartered waters to give their brands a virtual presence, using varied strategies and tactics. Brand Avatar covers the emergence of virtual world web sites, the culture and psychographic profile of virtual world users, the companies represented and the effectiveness of their business and branding strategies as well as the challenges that have emerged as a result of these worlds such as creating worldwide virtual world standards and intellectual property theft. This is a must read for any business person looking to gain a quick overview of the virtual world landscape and the value virtual worlds hold for companies and their brands.

Вес: 455
Ширина упаковки: 1
Высота упаковки: 1
Глубина упаковки: 1
Автор на обложке: Alycia de Mesa
Автор: Alycia de Mesa
Тип издания: Отдельное издание
Тип обложки: Суперобложка
Формат издания: 160x240
Издательство: Palgrave Macmillan
ISBN: 978-0-230-20179-8, 0-230-20179-2
Год выпуска: 2009
Количество страниц: 200
Язык издания: Английский

The Stages of Economic Growth: A Non-Communist Manifesto

The Stages of Economic Growth: A Non-Communist Manifesto
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A third edition of The Stages of Economic Growth brings this classic work up to date with current economic and political changes. In a new preface and appendix, Professor Rostow extends his analysis to include recent economic and political developments as well as the advances in theory concerning nonlinear and chaotic phenomena. For those coming to his work for the first time, the original text and the introductions and appendices from earlier editions are included. This volume will not only be of interest to those concerned with the theory of economic growth, but also to students of policy since the 1960s. In the text Professor Rostow gives an account of economic growth based on a dynamic theory of production and interpreted in terms of actual societies. Five basic stages of economic growth are distinguished with detailed discussions of each stage including illustrative examples. He also applies the concept of stages of growth to an examination of the problems of military aggression and the nuclear arms race. The final chapter includes a comparison of his non-communist manifesto with Marxist theory. Materials from the second edition include an appendix in which he responds to some of his critics.

Вес: 445
Ширина упаковки: 140
Высота упаковки: 25
Глубина упаковки: 220
Автор на обложке: W. W. Rostow
Автор: W. W. Rostow
Тип издания: Отдельное издание
Тип обложки: Мягкая обложка
Формат издания: 140x220
Издательство: Cambridge University Press
ISBN: 0-521-40928-4
Год выпуска: 1991
Количество страниц: 324
Язык издания: Английский

Hospitality Sales: A Marketing Approach

Hospitality Sales: A Marketing Approach
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What's the key to success in today's competitive hospitality industry? Sales - the art and science of telling potential customers that you have the product they need, when they need it, and where, at a price that's right for them. Hospitality Sales: A Marketing Approach provides in-depth instruction based on the strategies of leading hospitality organizations. This comprehensive book introduces crucial sales and marketing concepts and describes how they apply to hospitality businesses and customers. An unparalleled teaching resource, this book: Presents selling as the vital link between marketing and operations; Explains concepts and practices with clear, real-world examples; Explores sales management technology, from office automation and yield management technology to point-of-sale systems and guest service technology; Provides summaries and discussion questions at the end of each chapter; Features a quick-reference glossary of important terms; Hospitality Sales: A Marketing Approach introduces students in any undergraduate program to the real world of hospitality sales and gives them the solid grounding they will need to embark on a successful career in hospitality sales.

Вес: 770
Ширина упаковки: 195
Высота упаковки: 10
Глубина упаковки: 240
Автор на обложке: Margaret Shaw and Susan V. Morris
Автор: Margaret Shaw,Susan V. Morris
Тип издания: Отдельное издание
Тип обложки: Твердый переплет
Формат издания: 195x240
Издательство: John Wiley and Sons, Ltd
ISBN: 0-471-29679-1
Год выпуска: 2000
Количество страниц: 352
Язык издания: Английский

General Statistics, Student Solutions Manual

General Statistics, Student Solutions Manual
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Key Features of the Fourth Edition * Chapter 4, Probability, is now optional * Ten new smaller data sets, in addition to the hallmark Framingham Heart Study Data * Streamlined! - Organizing Data and Describing Data are now combined intoa single chapter * Examples and Exercises include a stronger emphasis on statistical thinking and exploratory data analysis * Additional computer output from Minitab, Data Desk, JMP, SPSS, Resampling Stats, Maple V, and Mathematica

Вес: 1000
Ширина упаковки: 1
Высота упаковки: 1
Глубина упаковки: 1
Автор на обложке: Warren Chase, Fred Bown
ISBN: 0471283118
Язык издания: Английский

Cranfield E-marketing: Improving Marketing Effectiveness in the Digital Age (FT)

Cranfield E-marketing: Improving Marketing Effectiveness in the Digital Age (FT)
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Вес: 1000
Ширина упаковки: 1
Высота упаковки: 1
Глубина упаковки: 1
Автор на обложке: Malcolm McDonald, Hugh Wilson
ISBN: 0273644270
Язык издания: Английский

Вес: 1000
Ширина упаковки: 1
Высота упаковки: 1
Глубина упаковки: 1
Автор на обложке: Malcolm McDonald, Hugh Wilson
ISBN: 0273644270
Язык издания: Английский

Understanding Credit Derivatives and Related Instruments (Academic Press Advanced Finance Series)

Understanding Credit Derivatives and Related Instruments (Academic Press Advanced Finance Series)
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Book DescriptionUnderstanding Credit Derivatives offers a comprehensive introduction to the credit derivatives market. Rather than presenting a highly technical exploration of the subject, it offers intuitive and rigorous summaries of the major subjects and the principal perspectives associated with them. The centerpiece is pricing and valuation issues, especially discussions of different valuation tools and their use in credit models.* Offers a broad overview of this growing field * Discusses all the main types of credit derivatives * Provides back-of-the-book summary of statistics and fixed-income mathematicsDownload DescriptionUnderstanding Credit Derivatives offers a comprehensive introduction to the credit derivatives market. Rather than presenting a highly technical exploration of the subject, it offers intuitive and rigorous summaries of the major subjects and the principal perspectives associated with them. The centerpiece is pricing and valuation issues, especially discussions ofdifferent valuation tools and their use in credit models.

Вес: 685
Ширина упаковки: 1
Высота упаковки: 1
Глубина упаковки: 1
Год выпуска: 2004
Автор на обложке: Antulio N. Bomfim
ISBN: 0121082652
Язык издания: Английский

Managing Business Relationships

Managing Business Relationships
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Book DescriptionNo company can be an island in today's business world. Each one is locked into a complex network of relationships with suppliers, customers and other business partners. To be effective, managers within companies must constantly assess these relationships and the intentions, actions and reactions of their counterparts within them. Indeed, managing its relationships and its position in the business network has become the critical task on which a company's very existence stands or falls. This new edition of Managing Business Relationships aims to help managers and students understand the reality of business networks and how to manage in them. It has been entirely rewritten to include the latest thinking and research from the IMP (Industrial Marketing and Purchasing) Group. The book * provides a structured way to understand business networks and their effect on the practicing manager. * offers a complete analysis of management in different relationships including those with suppliers, customers, distributors and development partners. * includes a brand new and easy to understand model of managing in networks. This book is vital reading for students of business marketing, purchasing, business networks and relationship management at the MBA and final year undergraduate level. It will also be a valuable resource for all managers operating in business markets, including those in purchasing, marketing, technical development and distribution.

Вес: 490
Ширина упаковки: 1
Высота упаковки: 1
Глубина упаковки: 1
Год выпуска: 2003
Автор на обложке: David Ford
ISBN: 0470851252
Язык издания: Английский

Продвижение. Система коммуникации между предпринимателями и рынком

Продвижение. Система коммуникации между предпринимателями и рынком
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Перед Вами книга профессора кафедры маркетинга Краковской Экономической Академии. Тема книги - организация маркетинговой коммуникации с помощью системного и интегративного подхода к маркетинговой политике. Для нас особенно ценен опыт Польши в этом вопросе, так как в этой стране эффективно осуществили переход от плановой к рыночной модели экономики. В книге, что интересно, процесс маркетинговой коммуникации рассмотрен с позиции клиента и его восприятия информации. Работа Яна Виктора представляет новаторскую попытку более глубокого анализа роли продвижения в жизненном цикле организаций. Эта книга полезна для руководителей организаций разного уровня, а также специалистов в области маркетинга как в практике, так в обучении и науке.

Вес: 605
Ширина упаковки: 145
Высота упаковки: 10
Глубина упаковки: 215
Оригинальное название: Promocja: System komunikacji prezedsieborstwa z ryniem
Автор: Ян В. Виктор
Тип издания: Отдельное издание
Тип обложки: Твердый переплет
Тираж: 1500
Произведение: Продвижение. Система коммуникации между предпринимателями и рынком

Handbook of Law and Economics: Volume 2

Handbook of Law and Economics: Volume 2
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Law can be viewed as a body of rules and legal sanctions that channel behavior in socially desirable directions - for example, by encouraging individuals to take proper precautions to prevent accidents or by discouraging competitors from colluding to raise prices. The incentives created by the legal system are thus a natural subject of study by economists. Moreover, given the importance of law to the welfare of societies, the economic analysis of law merits prominent treatment as a subdiscipline of economics. This two volume Handbook is intended to foster the study of the legal system by economists.

Вес: 1835
Ширина упаковки: 1
Высота упаковки: 1
Глубина упаковки: 1
Автор на обложке: Editors A. Mitchell Polinsky, Steven Shavell
Серия: Handbooks in Economics
Тип издания: Отдельное издание
Тип обложки: Твердый переплет
Издательство: North Holland
ISBN: 0444531203
Год выпуска: 2007
Количество страниц: 980
Редактор: A. Mitchell Polinsky,Steven Shavell
Язык издания: Английский

Valuation: Principles into Practice, Sixth Edition

Valuation: Principles into Practice, Sixth Edition
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This new edition of an established text remains core reading for all students undertaking a surveying qualification, as well as a handy reference for valuers in practice.It details valuation principles and practice in core areas such as residential, commercial and industrial in addition to exploring other more specialist fields including minerals, public houses and hotels.The text is thoroughly up to date - including nine completely re-written chapters - and considers the developing law and regulation within the field. 26 people, all of whom are leading specialists within their field, have contributed to the 23 chapters and range from university professors to chartered surveyors, chartered accountants and lawyers. *A student text that is consistently referred to by industry professionals * An entire revision of Valuation legalities, theory and practices. * A comprehensive use of industry knowledge to show readers how to value properties correctly.

Вес: 1540
Ширина упаковки: 1
Высота упаковки: 1
Глубина упаковки: 1
Год выпуска: 2008
Автор на обложке: R EH Hayward
ISBN: 0728205246
Язык издания: Английский

The Timing of Economic Activities: Firms, Households and Markets in Time-Specific Analysis

The Timing of Economic Activities: Firms, Households and Markets in Time-Specific Analysis
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This study introduces 'time-specific' analysis of economic processes. Economic processes are conventionally analysed from one point in time to another over a series of time units - days, weeks, or years. By contrast, these time-specific models focus on the temporal character of events within the unit time - their timing, duration, and sequence - utilizing the information that is lost in the macroscopic time perspective of standard economic theory.

Вес: 540
Ширина упаковки: 1
Высота упаковки: 1
Глубина упаковки: 1
Год выпуска: 2008
Автор на обложке: Gordon C. Winston
ISBN: 0521070929
Язык издания: Английский

Capacity Building for a Reforming African Power Sector

Capacity Building for a Reforming African Power Sector
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Under the aegis of the African Energy Policy Research Network (AFREPREN) Capacity Building Theme Group, a regional study and four country studies (Zimbabwe, Mauritius, Ethiopia, and South Africa) addressed the capacity building question in the African power sector. This volume presents the findings of the studies. The studies analyze issues of manpower recruitment, training, and retention in national power utilities. They also highlight the challenges and implications of capacity building initiatives in a reforming electricity industry and propose innovative options for capacity building in the region's power sector.

Вес: 470
Ширина упаковки: 140
Высота упаковки: 10
Глубина упаковки: 220
Тип издания: Отдельное издание
Тип обложки: Твердый переплет
Формат издания: 140x220
Издательство: Zed Books
ISBN: 1-84277-238-4, 978-1842772386
Год выпуска: 2003
Количество страниц: 320
Редактор: Mengistu Teferra,Stephen Karekezi
Язык издания: Английский

Research Methods for Business : A Skill Building Approach

Research Methods for Business : A Skill Building Approach
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Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.

Вес: 1000
Ширина упаковки: 1
Высота упаковки: 1
Глубина упаковки: 1
Автор на обложке: Uma Sekaran
ISBN: 0471203661
Язык издания: Английский

Strategic Marketing : In the Customer Driven Organization

Strategic Marketing : In the Customer Driven Organization
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Marketing is the function within an organization that focuses directly on the customer. Strategic Marketing in the Customer Driven Organization places a unique emphasis on the reason for the existence of the firm -- to provide, communicate and deliver value to the customer. Through the use of many international examples, the book demonstrates how providing the real needs of customers more effectively than the competition is the key to long term strategic success. "This is not your typical marketing book. It provides the reader with real life business situations, where gathering information is key – not just on the marketplace but specific information about your customers and building it in to practical marketing response programs. As the President of a company who prides itself on building and nurturing strong customer relationships I would recommend this as a ‘must read’" Dr Pearse Lyons, President , Alltech Inc. "Frank Bradley’s new book takes as its point of departure his well-established core marketing concepts (understand, provide, communicate and deliver value) and puts them to use as the foundation for this compact, concise and very readable text." Professor Susan Hart, Head of Department of Marketing University of Strathclyde Strategic Marketing in the Customer Driven Organization has been written for students of general marketing, marketing management and strategic marketing for advanced undergraduate and MBA courses. It is also especially suited to executive education programmes and managers wishing to integrate experiential learning within an intellectual framework. Supplementary materials for lecturers adopting Strategic Marketing in the Customer Driven Organization can be found at www.wiley.co.uk/frankbradley

Вес: 599
Ширина упаковки: 1
Высота упаковки: 1
Глубина упаковки: 1
Автор на обложке: Frank Bradley
ISBN: 0470849851
Язык издания: Английский
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