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Rural Consumer Awareness and Behaviour

Rural Consumer Awareness and Behaviour
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A rural consumer may be illiterate but he is not unintelligent. He is conscious of value for money and about every rupee he spends. Today, rural consumers are living in knowledge era and they can gather more information regarding the products anywhere and at any time through variety of sources available to them, which facilitate them to take rational and optimal decision in purchase. But in reality the information sources may vary from product to product and the prominent source induces them to select a product. Rural consumers are different from their urban counterparts in economical, social, psychological, physiological and literacy aspects and they are also bounded by traditions, customs and values.Further, improved standard of living and lifestyle has brought a rapid change in the buying and consumption pattern of rural consumers, in terms of imbibing new ideas, attitudes, priorities, interests and way of life.By the end of 2025, rural consumption is expected to be nearly three times of what it is today, creating a gigantic potential market worth over Rs. 26 trillion.

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Количество страниц: 248
Год выпуска: 2013
Автор на обложке: Sellappan Balusamy and Somasundaram Vanitha
ISBN: 9783659329760
Язык издания: Английский
Издательство: LAP Lambert Academic Publishing

Рынок медицинских услуг: его проблемы и аспекты управления

Рынок медицинских услуг: его проблемы и аспекты управления
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Последствия перехода экономики России от командно-административной к рыночной, отразились на всех отраслях народного хозяйства, в т.ч. и на здравоохранении., Однако, даже в условиях рыночных отношений медицинская помощь призвана обеспечить реализацию важнейшего социального приоритета – сохранение и улучшение здоровья граждан, оказание им высококвалифицированных лечебных, оздоровительных и про-филактических услуг. В России медицинские услуги оказывают организации различных форм собственности. Все они приобретают необходимые им ресурсы у независимых производителей и продают продукт своего труда по рыночным и регулируемым ценам, т.е. существуют на рынке. Работа на медицинском рынке, в условиях конкуренции, требует от руководителя учреждения здравоохранения углубленных знаний по функционированию рынка медицинских услуг, а также применения действенных методов управления в условиях рыночной экономики. В нашей монографии рассмотрены некоторые моменты функционирования рынка медицинских услуг, а также ряд аспектов маркетинга, применительно к здравоохранению. Даны некоторые практические рекомендации, которые могут быть полезны широкому кругу специалистов, занимающихся вопросами маркетинга.

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Количество страниц: 368
Год выпуска: 2011
Автор на обложке: Столяров Станислав
ISBN: 9783846519042
Язык издания: Русский
Издательство: LAP Lambert Academic Publishing

Research on Dealer Satisfaction

Research on Dealer Satisfaction
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Understanding dealers had always been a complex activity and corp-orates/marketers/researchers have been making consistent efforts to study dealer satisfaction for the purpose of enhancing business through better customer relationships and customer satisfaction. Dealers are brand ambassadors of the company and they are direct link between the company and the market, the study of dealer satisfaction becomes all the more important for the company to succeed. This books aims to get an overview about dealer's satisfaction by taking a case study approach.

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Количество страниц: 144
Год выпуска: 2012
Автор на обложке: Narayanan Venkatesan and Saji George
ISBN: 9783659257513
Язык издания: Английский
Издательство: LAP Lambert Academic Publishing

''Online Shopping'' Customer Satisfaction and Loyalty in Norway

''Online Shopping'' Customer Satisfaction and Loyalty in Norway
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In the past decade,there has been a dramatic change in the way consumers have altered their way of shopping. Online shopping is popular now. wherein customer is able to compare the price quoted by different suppliers and choose the best deal from it. Internet marketing is conceptually different from other marketing channels and internet promotes a one to one communication between the seller and the end user with round the clock customer service. It is very important for businesses to understand the customer satisfaction and loyalty because some the customer satisfaction and loyalty are two required things for the well being, profit and long term growth of the firms.In case of Norway, e-commerce has grown tremendously in the recent years. The results of the survey reveal that while a good percentage of Norwegians are satisfied with online shopping only less than half of them stay loyal to their online sellers. The customers will be loyal and can be retained only when online businesses constantly bring improvement in product information on websites, quality and timely delivery of goods and importantly effective website designs.

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Количество страниц: 84
Год выпуска: 2011
Автор на обложке: Pervaiz Ali
ISBN: 9783843383769
Язык издания: Английский
Издательство: LAP Lambert Academic Publishing

Buying Decision

Buying Decision
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Nowadays, consumers awareness towards real estate, especially housing has become an important element as it will lead the consumers to choose what they really wants. Previous research indicated that price, accessibility, and safety are among the dominant factors that effect the consumers buying decision. Therefore, this study intended to examine the relationship of independent variables (family, income, location and interior design) that influence purchaser on deciding to purchase real estate. A total 150 respondents were chosen to be the sample for this study and this study has been conducted in Kedah state in Malaysia. They were evaluated on their experience in purchasing real estate such as what influenced them, what affected their decision in purchasing a house and so on. From this study, family, location and interior design was indicated to provide the most impact on customer motivation towards purchasing real estates.

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Количество страниц: 68
Год выпуска: 2011
Автор на обложке: Sarah Sabir Ahmad and Muhammad Qadri Azizan
ISBN: 9783844386677
Язык издания: Английский
Издательство: LAP Lambert Academic Publishing

'Incredible India' TVC and Youth Today

'Incredible India' TVC and Youth Today
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The paper deals with the television commercial of Incredible India. It studies whether these advertisements can be used to generate goodwill for the country. Incredible India advertisements are a rare combination of extraordinary words, music and visual. It is an initiative by the Government of India to promote tourism. They are small snippets capturing India at its best. The advertisement frequency is low. But if strategically used can prove beneficial in creating benevolence towards the country. The paper throws light on the negative treatment given to news by today’s broadcast media. It analyzes whether the effect of it can be countered by the portrayal of beautiful India in the ‘Incredible India’ advertisements. It studies if the result of viewing this advertisement can lead to overlooking of the flaws of our country. It specially tries to look into the effect that it might have on the youth.The methodology used for this study is experiment based. The researcher initially showed the respondents five television commercials and then followed it by distributing questionnaires which would help learn the consequences of viewing the advertisement.

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Количество страниц: 64
Год выпуска: 2012
Автор на обложке: Pritha Dutta
ISBN: 9783659150265
Язык издания: Английский
Издательство: LAP Lambert Academic Publishing

The effectiveness of marketing mix elements

The effectiveness of marketing mix elements
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The marketing environment in Zimbabwe has changed in a series of dramatic and far reaching ways. Most significant of these changes has been the emergence of Small to Medium Enterprises (SMEs). The idea was born in 2002 after the realization that SMEs play a significant role in fostering economic growth. This has led to the proliferation of retailers. In practice, many retailing planners have responded by focusing to an ever greater degree upon short-term and tactical issues, arguing that, the marketing mix elements are of little value. In this book the author questions such assumptions and focuses upon the ways in which the retailing can be managed effectively and strategically. Hence this work postulates the four marketing mix elements (product, price, promotion and place) as arguments that determine effective performance of retailers. The thrust is on managers to consider and employ the four Ps effectively and efficiently in all their marketing endeavors. On the other hand, sales personnel should collaborate with management to improve their pricing strategies, distribution, promotion tools and product assortment. This would enable them to experience high sales and profit.

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Количество страниц: 52
Год выпуска: 2012
Автор на обложке: Jilson Zimuto
ISBN: 9783659288012
Язык издания: Английский
Издательство: LAP Lambert Academic Publishing

Consumer Choice Process: An Empirical Study of Indian Consumers

Consumer Choice Process: An Empirical Study of Indian Consumers
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Consumer choice process is that aspect of consumer behaviour, which, if based on intuition can lead to misleading results. Measurement of consumer choice process with the help of choice models makes the results reliable as well as trust worthy. In order to build long-term relationship with consumers, marketers need to understand how consumers actually make their purchase decisions so as to design appropriate marketing programs. If the companies are able to change the mindset of the consumers, that is, if they are able to make the consumers buy their brands, there would be immense chances for higher growth in future. This book provides a platform to cope with increased competition in light of the dynamics of consumer shopping behaviour. Marketers can utilize the existing patterns of information search behaviour in their target market in order to launch a new product or to reposition their existing product. Brand choice probabilities can be used for market segmentation. New products and marketing programs can be targeted at those consumers who frequently switch brands by studying their switching behaviour.

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Автор на обложке: Rashmi Aggarwal
Издательство: LAP Lambert Academic Publishing
ISBN: 9783659481246
Год выпуска: 2013
Количество страниц: 264
Язык издания: Английский

The Effect of Geographic Definition on Market Share

The Effect of Geographic Definition on Market Share
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Geographic market definition has become increasingly important in many industries. This is due not only to its managerial implications, but also because of its importance in antitrust policy. The effect of different geographic definitions on market share and the systematic differences among them is the major focus of this research. The analysis is conducted at the store-level on five geographic market definitions, in seventeen metropolitan areas, for two large retail grocery chains. Market share is measured on two dimensions. One measure is sales per week for each store. The second measure is square feet of selling area for each store. The sample consists of 11,420 supermarkets from the 1997 Trade Dimensions database.

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Количество страниц: 64
Год выпуска: 2011
Автор на обложке: Carlos Alfredo Mansilla
ISBN: 9783843370424
Язык издания: Английский
Издательство: LAP Lambert Academic Publishing

Fear Appeals in Advertising

Fear Appeals in Advertising
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This paper aims to find out the reasons for usage of fear appeals in advertising in Latvia. In addition, via semiotic analysis, the author tries to find out the semiotic tools present in all the commercials. What is more, by a simple survey the general response of the society is also measured. The author finds that the most common reasons for using fear appeals is the ability of such advertising to promote discussion in the society. What is more, the author finds that the semiotic tools used are mainly those, which create dramatic effect to the commercial. In addition, the research shows that the society finds such advertising acceptable, but has no positive emotions towards the companies that use such advertising.

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Количество страниц: 60
Год выпуска: 2011
Автор на обложке: Agate Prozorovica
ISBN: 9783844386332
Язык издания: Английский
Издательство: LAP Lambert Academic Publishing

Impact of Direct Marketing on Customer Satisfaction

Impact of Direct Marketing on Customer Satisfaction
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So for as the impact of online banking on customer satisfaction is concerned only a little search is done in developing countries especially in Pakistan. So to get better understanding of these related issues in Pakistan, this research is conducted to explore how the direct marketing effect the customer satisfaction.The adoption rate of online banking in Pakistan is checked in this study. And either the customer satisfaction is increased or not with the use of online banking. From the customer’s point of view, this study has much importance. They will know about direct marketing in a better way and will able to use online banking easily. For the companies, this study will helpful in CRM (customer relationship management).

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Количество страниц: 60
Год выпуска: 2011
Автор на обложке: Faheem Shahzad
ISBN: 9783845473628
Язык издания: Английский
Издательство: LAP Lambert Academic Publishing

An Analysis of Customer Satisfaction in Food Retailing

An Analysis of Customer Satisfaction in Food Retailing
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The customer satisfaction is a big issue and the key of success in every branch of marketing. The work "An Analysis of Customer Satisfaction in Food Retailing" describes the situation in the firm selling foods in detailes. Proposes recommendations for improvement and points out the weaknesses as well as the strengths of smaller retailings and comments their possition in the market full of competition. It is an example of typical and useful survey which could be applied on any type of customer.

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Количество страниц: 80
Год выпуска: 2012
Автор на обложке: Iveta Bendova
ISBN: 9783847331568
Язык издания: Английский
Издательство: LAP Lambert Academic Publishing

Как преодолеть кризис. 33 эффективных решения для вашей компании

Как преодолеть кризис. 33 эффективных решения для вашей компании
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Неожиданность и масштабность кризиса подвергают большой опасности компании, которые не действуют быстро и решительно. Серьезность кризиса требует понимания его причин, тщательного анализа конкретной ситуации, решительных действий и оперативного мониторинга результатов. В этой книге содержатся практические советы по всем этим аспектам. Для преодоления кризиса нельзя ограничиться массовыми увольнениями и снижением цен. По мнению автора, нужно перейти к активным действиям в области продаж и дохода, чтобы смягчить пагубные последствия кризиса и обеспечить выживание компаний. Разразившийся кризис - это кризис продаж и прибыли, а не кризис расходов. Товары и услуги перестали покупать. Люди боятся тратить наличность. Почему это происходит? Проанализировав макроэкономические аспекты кризиса, автор разработал 33 эффективных решения, касающихся конкретных вопросов бизнеса. Эти практические решения можно быстро реализовать, перейдя к активным продажам, чтобы смягчить последствия кризиса для своей компании. В этой книге собраны эффективные решения для компаний, предпринимателей, менеджеров и сотрудников. Автор входит в пятерку самых авторитетных специалистов в области менеджмента наравне с Питером Друкером, Фредмундом Маликом, Майклом Портером и Филиппом Котлером.

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Глубина упаковки: 250
Автор: Хэмен Саймон
Тип издания: Отдельное издание
Тип обложки: Твердый переплет
Тираж: 500
Произведение: Как преодолеть кризис. 33 эффективных решения для вашей компании

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Grow your business with the fifth edition of this modern business classic! The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations bo

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Глубина упаковки: 230
Год выпуска: 2015
Автор на обложке: David Meerman Scott
ISBN: 978-1-119-07048-1

Social Marketing

Social Marketing
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The use of Social Marketing based interventions to influence behaviours for the betterment of the individual and the wider society they are a part of is becoming popular in many countries, Ireland included. However, relatively little is known regarding the practices employed by Irish Social Marketers in the design and implementation of their interventions. This book examines the practices and processes involved in the design and implementation of genuine Social Marketing based interventions in Ireland and tries to determine whether or not they are consistent with international best practice. In- depth interviews were carried out with people involved in the design and implementation of Social Marketing based interventions across four organisations and an expert in Social Marketing based interventions. The findings should shed some light on this dynamic area of Marketing, and should be especially useful to professionals involved in developing Social Marketing based interventions, or anyone else who may wish to utilise marketing principles to influence behaviours.

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ISBN: 9783639366914
Год выпуска: 2011
Количество страниц: 164
Язык издания: Английский

Dimensions and Effects of Perceived Fit in Cause Related Marketing

Dimensions and Effects of Perceived Fit in Cause Related Marketing
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Cause related marketing (CrM) appears to have become increasingly popular in recent years. One construct deemed central for the effectiveness of a CrM campaign is the fit that consumers perceive between the alliance partners. But which dimensions are relevant to the consumer perception of fit? And how does perceived fit influence consumer affinity towards both the nonprofit-organisation and the company involved in CrM? Based on a well-structured review of research into the construct of fit, Elisabeth Hassek-Eder develops a model of dimensions of fit potentially relevant in a CrM setting. This model is subsequently substantiated and refined in an empirical study and yields a number of dimensions of fit that for-profit companies and nonprofit-organisations can resort to when looking for a suitable CrM partner. Moreover, the author provides empirical evidence which suggests that perceived fit affects affinity towards both alliance partners differently: whereas for-profit companies and their brands stand to gain from high perceived fit, nonprofit-organisations appear to face a higher risk of losing esteem as a consequence of their CrM commitment.

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ISBN: 9783838122779
Год выпуска: 2011
Количество страниц: 424
Язык издания: Английский

The role of reputation and trust in the London insurance market

The role of reputation and trust in the London insurance market
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This book aimed to identify how reputation and trust influences the insurance decision making process, with a particular focus on insurance underwriting and broking in the London insurance market. To date, there has been limited research as to how reputation and trust interact with underwriting activities and the broking process in this specific market place. The London insurance market is a specialist market for risks which cannot be easily placed elsewhere and benefits from the close proximity of underwriters and brokers in the Square Mile of the City of London. This in turn enables underwriters and brokers to build close business relationships between market participants through face-to-face negotiations. These business relationships also allow the formation of personal relationships where trust plays an important role for underwriters or brokers when judging whether to do business with each other.

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Количество страниц: 408
Год выпуска: 2016
ISBN: 9783659865046
Язык издания: Английский

Маркетинговый анализ и аудит

Маркетинговый анализ и аудит
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Значение маркетингового анализа и аудита для современных хозяйствующих субъектов трудно переоценить. Изменчивость рыночной конъюнктуры, конкурентных позиций и запросов потребителей, риск невостребованности продукции, сложность оценки эффективности маркетинговой деятельности - решение этих и других проблем становится возможным только при помощи маркетингового анализа, который направлен как на поддержку управленческих решений относительно положения организации на рынке, так и на оценку развития данного рынка. Маркетинговый аудит тесно взаимодействует с анализом и, в свою очередь, позволяет выявить наиболее существенные аспекты маркетинговой деятельности организации, оценить адекватность и эффективность исполнения принятых управленческих решений, а также подготовить рекомендации по повышению результативности деятельности. В книге представлено научное обоснование обособления маркетингового анализа и аудита, а также раскрыты прикладные методики их реализации. Книга предназначена для студентов экономических специальностей, аспирантов, а также практических работников, занимающихся вопросами анализа, планирования и контроля хозяйственной деятельности.

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Количество страниц: 200
Год выпуска: 2011
Автор на обложке: Ольга Волкова
ISBN: 9783844350555
Язык издания: Русский
Издательство: LAP Lambert Academic Publishing

Effect of Country Image on Consumers’ Hypermarket Patronage Intentions

Effect of Country Image on Consumers’ Hypermarket Patronage Intentions
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The increasing saturation of retail markets in developed countries and the resulting fierce competition within their borders pushes global retailers to seek overseas markets. A comparison of different retailers' responses to different environment points to some effective implications for global retailers. Most COO studies have been conducted with respect to physical products, whereas research on the COO effect for services is very limited. Therefore, exploring the effect of COO of a retailer on the patronage intention and further understanding the difference of COO effect on retail patronage behavior between different cultures is of great significance to understand the determinants of retailers’ loyal patronage behavior. This book firstly explores the experiences and lessons learned from global retailers' operations in East Asian countries followed by discussing the cross-cultural effect of country image on consumers’ hypermarket store patronage intentions. The research findings should be especially useful to global retail managers in formulating their international marketing strategies, or anyone else who are interested in the cross-cultural study in retailing field.

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Количество страниц: 216
Год выпуска: 2013
Автор на обложке: Gongjian Kan and Gerard Cliquet
ISBN: 9783659315206
Язык издания: Английский
Издательство: LAP Lambert Academic Publishing

Деонтологическая модель профессиональной этики PR-специалиста

Деонтологическая модель профессиональной этики PR-специалиста
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PR-профессия – это профессия особая, в которой проявляется повышенная ответственность за содержание и результаты деятельности. Основатели и лидеры этой профессии всегда подчеркивали важность выполнения PR- специалистом определенной социальной миссии, которая, в конечном счете, связана со служением интересам общества и общественного блага. Как гласит одна известная этическая мудрость, можно научиться выполнять свои обязанности, но гораздо труднее знать, в чем состоит твой долг. Книга предназначена как для специалистов в области связей с общественностью, так и для широкого круга читателей.

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Количество страниц: 104
Год выпуска: 2011
Автор на обложке: Галина Амбросьева
ISBN: 9783843310680
Язык издания: Русский
Издательство: LAP Lambert Academic Publishing
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