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MBA Marketing

MBA Marketing
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This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.
Детали товара:
Количество страниц:544
Год выпуска:2013
Автор на обложке:Malcolm McDonald, Ailsa Kolsaker
ISBN:9781137300294

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