Warning: Invalid argument supplied for foreach() in /home/luzana/luzana.ru/docs/lib/ozon.php on line 302
The effect of Social Media on Relationship Marketing - Купить в разделе Маркетинг. общие вопросы > Маркетинг. реклама > Luzana.ru
Фильтр
20403
50

The effect of Social Media on Relationship Marketing

The effect of Social Media on Relationship Marketing
Увеличить
The goal of this study is to test what effects positive word of mouth has on relationship management. The relationship between customers and organizations has become a very popular topic recently. However the existing literature doesn’t include anything related to the upcoming phenomenon ‘social network sites’. There is not much research about the effects and value of these social networks in the whole CRM process. This study will try to close the gap or make start for further research. Through an online survey, there will be tested what effects positive word of mouth through social media has on the variables of relationship management and whether this effect has any further positive influences.Вес: 501Ширина упаковки: 1Высота упаковки: 1Глубина упаковки: 1Количество страниц: 64Год выпуска: 2012Автор на обложке: Timo de WitISBN: 9783659139260Язык издания: АнглийскийИздательство: LAP Lambert Academic Publishing

Права на все информационные материалы принадлежат Ozon.ru, 2018